Last update Jan. 26, 2025
How to protect myself?
Users can take measures to protect their privacy and security on Pinterest.
- Adjust privacy settings to limit data sharing with advertisers
- Regularly review connected third-party apps
- Enable two-factor authentication for added account security
- Be mindful of what personal data you share in pins and boards
What data are collected?
Pinterest collects a wide range of personal and behavioral data to enhance user experience and target advertisements.
- Profile details (name, email, location, interests)
- Browsing and search history
- Content you save, like, and share
- Device and location data
How are my data used?
Your data is used to personalize content, improve recommendations, and serve targeted advertisements.
- Tailored recommendations based on interactions
- Behavioral data shared with advertisers
- Cross-platform tracking to personalize ads
What happens when I sign up?
Signing up for Pinterest requires basic personal information and allows the service to track your activity.
- Account creation requires an email or social login
- Your browsing history starts contributing to recommendations
- Pinterest starts personalizing your feed based on searches
How can I delete my data?
Users can delete their Pinterest account and data through account settings.
- Go to Settings > Account management > Delete account
- Permanent deletion takes effect after 14 days of inactivity
- Download your data before deletion if needed
Historical privacy concerns
Pinterest has faced criticism for tracking user activity and data sharing with advertisers.
- Concerns over third-party trackers monitoring browsing habits
- Privacy issues related to targeted advertising
- Criticism over lack of transparency in data retention policies
How does AI personalize my experience?
AI tailors your Pinterest experience by analyzing engagement patterns and preferences.
- Content suggestions based on pins you interact with
- Curated recommendations based on search history
- Dynamic feed updates using AI analysis
Is my data used to train AI models?
Pinterest uses aggregated user data to improve AI models for content recommendations.
- Data is used to train algorithms for better user experience
- Search queries contribute to AI learning models
- No personally identifiable data is used for AI training
Does this service use AI?
Pinterest heavily utilizes AI to recommend content and analyze user preferences.
- AI-driven content recommendations based on interests
- Automated moderation to remove inappropriate content
- AI predicts trending topics for personalized feeds
What security standards does this service use?
Pinterest employs industry-standard encryption and security measures to protect user data.
- Data encryption for information in transit and at rest
- Two-factor authentication (2FA) for added account protection
- Security audits to prevent unauthorized access
How does Pinterest handle government data requests?
Pinterest may comply with legal data requests, providing authorities with limited user information.
- Adheres to legal obligations for data disclosure
- Users may not be notified depending on legal circumstances
- Transparency reports available on request handling
How is my data protected from breaches?
Pinterest applies various security measures to safeguard your data from unauthorized access.
- Encryption of personal data
- Monitoring for suspicious account activity
- Notifications for unauthorized login attempts